Posted on

Ebiquity: Linear TV Ad Impact Seeing Steep Decline of Younger Viewers

LONDON—Adult commercial impact of linear TV saw a decline of 4.4% in 2019, but if these trends in advertising reach continue it could result in a 21% drop from recent numbers by 2025, according to marketing and media consultancy Ebiquity. In Ebiquity’s “Mind the Gap: A Closer Look at Video ...

Continue reading

Posted on

Will 2020 See a Breakout for Shoppable TV?

ONTARIO—This year could be the break-out year for “shoppable TV,” which allows viewers to immediately purchase products seen on their favorite TV programs, right in the comfort of their living rooms. The proof: Shoppable advertising platform TheTake announced a deal with LG Electronics at CES 2020 ...

Continue reading

Posted on

OTT Local Ad Campaigns Grew 158% Between Q3 2018, 2019

SAN FRANCISCO—As viewers continue to help OTT grow in popularity, more and more advertisers are beginning to follow suit, including on the local level. ZypMedia, a company that specializes in helping local businesses leverage digital media and OTT, provided findings that showed that the ...

Continue reading

Posted on

Nexstar Switches from TV Ratings to Impressions for Ad Sales

IRVING, Texas—The cost for advertising during popular TV shows on Nexstar stations will no longer be based on traditional TV ratings, but rather will be determined on a cost-per-impression model, Nexstar Media Group announced. Having developed a new method with Comscore that provides audience ...

Continue reading

Posted on

Comcast Spotlight Introduces Instant IMPACT for Local TV Ads

NEW YORK—Comcast Spotlight has launched a new product that it says will offer greater accountability to local TV advertising, the Instant IMPACT. Powered by TVSquared, Instant IMPACT is an attribution system allows for the tracking of TV ad campaign, including its digital activity. What makes this ...

Continue reading

Posted on

The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between

Too frequently the word “middleman” is used as a pejorative, describing someone who not only brings buyers and sellers together but also has the tendency to be an opportunistic interloper. Look no further than the occasional GEICO car insurance commercial, TheCompanyStore.com bedding ad or any ...

Continue reading

Posted on

GfK: TV Has Biggest Impact on Consumer Purchasing

NEW YORK—When it comes to the top type of media that influences consumers at purchase time, traditional television remains king, according to the 2019 Purchase Funnel study conducted by GfK. The study found that 96% of in-market consumers first find out about a product from media, with 85% saying ...

Continue reading

Posted on

MediaRadar: TV Ads Getting Shorter, But Impact Remains

NEW YORK—OTT and other content distribution services are continuing to emerge, but when it comes to the top option for advertising, TV remains king. That was one of the main findings from “A Year in Television: MediaRadar’s Overview of TV Advertising in 2018 and 2019.” The report covers from the ...

Continue reading

Posted on

Misperceptions About TV as an Ad Vehicle Leads to Undervaluing of Medium, Says Auerbach

“The Value of Video: Using Today’s Media Supply Chain to Optimize Ad Delivery” webinar will take place on May 16 at 2 p.m. ET. Register here. NEW YORK—While TV upfronts dominate much of the inside baseball media news this week, there is an ongoing, underlying truth television networks, station ...

Continue reading

Posted on

Broadcasters Seek Expanded Marketplace Definition With Rise of Digital

WASHINGTON—How people watch TV has dramatically changed in recent years, but in the view of some broadcasters, their means of utilizing the evolving marketplace hasn’t kept up with the times, specifically when it comes to advertising. This was a point of topic during the Competition in Television ...

Continue reading